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Our conference offerings aim to give senior buyers access to new ideas, solutions and innovations to help take their departments and companies forward. The agenda is pitched at a high level and we endeavour to present new case studies and new thinkers on the programme each year.

Keynote and seminar sessions give a high-level view of the respective industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops and discussion groups complement the larger sessions by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.

Here are just a few of the sessions we are offering for our upcoming forums. Please visit the respective event website for further details.

CPD Certified

cpd_certified_rgb.pngAll of our UK forums qualify for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in our programmes or recommend any speakers or topics please get in touch with us.
Keynotes
Keynotes

  • Olympic Legends

    Daley Thompson, Baroness Tanni Grey-Thompson, Sally Gunnell, Kelly Sotherton - interviewed by Steve Cram
    We are delighted to announce that a panel of Olympic legends will open this year’s Communication Directors' Forum. 

    A number of current and former Olympic greats will take part in the opening address which will be chaired by 1500m gold medallist and commentator Steve Cram MBE.

    The panel currently includes:
    • Daley Thompson CBE, double Olympic gold medallist at the decathlon, Moscow 1980 & Los Angeles 1984.
    • Baroness Tanni Grey-Thompson, who has won an astonishing 11 gold medals at 4 Paralympics games.
    • Sally Gunnell, OBE - Olympic gold medallist at the 400m hurdles, Barcelona 1992
    • Kelly Sotherton - Former Olympic Heptathlon bronze medallist, Kelly now specialising solely on the 400m. She is one of Great Britain's hopes for London 2012.
    With the London games just around the corner, such a distinguished group should provide a fascinating insight into what 2012 will bring, our medal hopes and what it takes to be amongst the best in the world.
     

    The Upside of Turbulence

    Dr Donald Sull, London Business School
    As volatility dethrones incumbent leaders, it also creates untold possibilities to create economic value. Turbulence has an upside, and managers who know how to seize the opportunities arising out of seething markets will become tomorrow's champions. Based on a decade of research, historical c...
     

    Many Voices - One Sound

    Christian Gansch, Renowned Conductor & Management Consultant
    Christian Gansch is a highly respected conductor and a renowned management consultant. In his presentations he compares communication, motivation and leadership in organizations with that of an orchestra. A brilliant communicator Gansch inspires audiences with his insightful, innovative and un...
     

    Friday Evening

    Phil Tufnell
    Former England cricketer, now television personality and after dinner speaker Phil Tufnell, is affectionately known throughout the cricketing world as ‘The Cat’. Phil has entertained many television and sporting crowds over the years. During recent times, Phil has been able to comb...
     

  • The UK economy – past, present and future…

    Dennis Turner, Chief Economist, HSBC
    Back by popular demand, Dennis Turner, Chief Economist at HSBC will look back at his predictions made for 2011, explore the current state of the UK economy and share his insights on what’s in store for the coming twelve months.

    Dennis Turner is the Chief Economist of HSBC. His role involves advising lending bankers on economic trends not only at national level, but also on industries and regions. Before going into the City in 1978, he worked for four years in Whitehall, for the National Economic Development Office. This was during the Labour government’s Industrial Strategy Initiative, which was an attempt to improve the performance of the UK’s manufacturing sector.
     

    A lighter look at the game of cricket

    Geoff Miller, Chairman, England Cricket Selectors
    Geoff has been an England & Wales Cricket Board national selector for nearly 11 years, and now chairs the selection panel. During his time in office England has won the Ashes on three occasions, and last year captured the World 20/20 Trophy. Improvements in all forms of the game have given England wins over most of the main cricketing nations.

    Geoff will discuss how consistent and careful selection has led to success on the field, and a huge uptake of ECB schools and club initiatives – whence tomorrow’s Test players will eventually emerge. He’ll also delve back in time to reveal some of the more light hearted moments of his career and share stories of some of his more colourful teammates such as Alan Lamb and the legendary Sir Ian Botham.

    What distinguishes Geoff from most sporting speakers is his ability to reach audiences without an ounce of interest in sport.
     
Seminars and Workshops
Seminars and Workshops

  • Meaningful PR measurement – going beyond media coverage

    Phil Morgan, Director of Policy and Communications, CIPR
    How do you know that your key messages are really hitting home? Measurement is the key to justifying the value of PR and will help determine whether campaign objectives were met. However, putting a price tag on PR’s effectiveness is more complex than simply measuring AVE or online traffi...
     

    Product placement – right for your brand?

    Jason Hughes, Head of Branded Content & Product Placement, BSkyB
    Now that product placement (PP) has been officially approved in the UK, marketers need to consider whether there is a place for their brands in TV programming. However, PP is a potentially sensitive area with many advertisers approaching with caution. In this workshop, delegates will have the ...
     

    It’s payback time - monetising social media

    Richard Draycott, Managing Director, MiNetwork
    The only way to see real results in social media is to develop an integrated plan, clear objectives and achievable goals.

    In this practical workshop, delegates will come away with a detailed plan on how to -
    • Continuously evaluate performance against set goals and obj...
     

  • London 2012: the inside story

    Julie King, Head of External Relations, Olympic Delivery Authority
    The delivery of the London 2012 Olympic and Paralympic Games is a project of such magnitude that it is hard to comprehend the timescales and budgets involved. Coupled with an unprecedented level of public and media scrutiny, bringing the Games to London is full of challenges, demands and many,...
     

    Pitching for success

    Mark Robinson. Head of Marketing, Grey London; Helen Weisinger: Chief Marketing Officer, McCann London; Traci Dunne, Consultancy Manager, ISBA
    A panel of client and agency speakers will share with you their most important tips about how to conduct a hassle free and cost efficient pitch. This group will divulge the learnings from the IPA/ISBA taskforce - a group of individuals consisting of senior clients and agencies – and how they tackled this issue head on and came up with smarter and alternative ways to pitch.
     

  • In command but out of control? Responding to growing consumer control over your brand’s reputation

    Group moderators: Crawford Davidson, Marketing Director, RBS Insurance; Chris Harris, Global Brand & Marketing Strategy Director, Nokia; Richard Taylor, Director of Corporate Affairs and Communications, Wm Morrison Supermarkets plc
    If you don’t command your brand strategy, someone else will. However, the new digital landscape means that you no longer own your brand and the power has shifted from custodian to consumer. This highly interactive discussion group will allow delegates the opportunity to discuss…
     

    Building a social media enterprise

    Maz Nadjm, Head of Social Media, Ogilvy Group
    To fully integrate your organisation into the online world that your stakeholders inhabit, you first need to know how social media platforms meet your corporate objectives and understand the digital culture of those platforms. By adhering to the cultural norms of a particular social media plat...
     

    How do brands win, and keep, consumer trust during challenging times?

    Group moderator: Fiona McAnena, Global Brand Director, Bupa
    A recession is the toughest litmus test of consumer trust. A different set of rules apply with consumers demanding greater value for money, service and reliability. In this roundtable discussion group delegates will discuss:-
    • The trends and data that are key in understanding the va...
     

  • Social media in action – transforming the FT

    Tom Glover, Deputy Director of Communications & Head of Digital Communications, Financial Times
    An established financial newspaper brand might seem like an unlikely champion for social media, but the FT’s confident and effective social media strategy is driving engagement – and sales – on an increasingly large scale.

    In this session Tom Glover, Deputy Dire...
     

    The future is now – are you mobile ready?

    Ronan Shields, Reporter, New Media Age; Alex Kozloff, Senior Mobile Manager, IAB
    With the UK’s total mobile internet audience rising to over 21m unique monthly users as of April this year marketers have never been under more pressure to understand how to grasp the fastest-growing digital medium in history. The most successful digital companies such as Google and Apple are now pursuing ‘mobile first’ strategies and this session aims to show you how your brand can benefit from doing likewise.

    This panel session will draw on both case studies and best practice to help delegates learn more about…
    • Building the business case for mobile
    • Navigating the complex environment of devices, platforms and operating systems
    • Key trends shaping the market
     

  • Elastic brands – thinking creatively to stay ahead

    Sarah Bogue, Global Brand Development Manager, Ernst & Young Global
    Brand building and nurturing is at the very heart of every marketer. But tough financial times and rising commodity prices have meant that investment in brand development has been hit hard - marketers need to get creative to do more with less. In this interactive discussion group, delegates wi...
     

    It’s not the taking part, it’s the winning that counts

    Dominic Reilly, Head of Marketing, Williams F1
    On the Formula One racetrack, the only thing that matters is finishing first past the post. But that single-mindedness and determination is just as critical off the track, with each F1 team striving to secure market share with fans, sponsors and the stock market. In this interactive workshop, ...
     

    Social media in a B2B context

    Richard Draycott, Managing Director, MiNetwork
    Much discussion about social media is centred around consumer brands. But as the digital landscape matures many B2B organisations are making huge advancements in building communities, improving customer service and winning new customers. This case study workshop will cover –
     

  • Under the spotlight

    Sarah Speake, Strategic Marketing Director, Google and Alan Mitchell, Strategy Director, Ctrl-Shift and Marketing Author
    This intimate and informal ‘Under the spotlight’ gathering is a new kind of event for The Marketing Forum. Join marketing author Alan Mitchell as he grills Sarah Speake, Strategic Marketing Director at Google, asking all the questions you need answered.
     

    Digital leadership – the next big thing

    TBC
    Every few months, The Marketing Society’s Digital Network gathers together to discuss all things digital. It’s a chance to share problems, ideas and inspiration. Experience the art of digital conversation among your peers at The Marketing Forum this year, where we’ll be discu...
     

    The future of marketing with Hugh Burkitt

    Hugh Burkitt, Chief Executive, The Marketing Society
    Last year The Marketing Society’s Chief Executive Hugh Burkitt asked 50 CEOs one question, ‘What role will marketing play in the future success of your business?’. This became a book called The Future of Marketing and during this session Hugh will be sharing the insights from these leadership conversations.
     
Professional Development
Professional Development

  • Leadership coaching with Steve Radcliffe

    Steve Radcliffe, Owner, Steve Radcliffe Associates
    The Marketing Society’s leadership coach, Steve Radcliffe is the leader’s leader, mentoring people like Sir Gus O’Donnell, head of the civil service and Chris Pilling, CEO, First Direct and now HSBC Direct.

    Join Steve for a coaching session to make you a better,...
     

    The career success toolkit

    Hilary Wilson, Owner, Hilary M Wilson Associates Ltd
    You are good at your job, that is a given, however being good at your job isn’t enough to differentiate you in the 21st century world of work. This must-attend workshop will contain all you need to know about the rules of the game, what is really powerful, what works and how to create ca...
     

    How to get executive teams working effectively and powerfully together… and why?

    Peter Haydock, Owner, Organisation Science
    As the ultimate business leaders, the Executive team set the tone and environment which shapes performance and rewards. As direct consequence of their position, these leaders have a disproportionate impact and leverage on the behaviour and achievements of others associated with the organisatio...
     

  • Take the plunge – step away from the comfort zone!

    Martin Crook, Owner, CMBT Consulting
    “If you do what you’ve always done, you’ll get what you always got.” Mark Twain.
    How many of us are in our comfort zone, either because we are frightened of doing something new or because we are stuck in our ways? Successful organisations need to innovate ...
     

    Influencing in shifting sands – know yourself to influence others

    Gabrielle Gaché, The Success Mentor and MD of Power of Words
    Making it easy for your teams and customers to buy in to your way of thinking is an extremely powerful skill, requiring confidence, emotional intelligence and plenty of practice. In these uncertain times, understanding your own influencing strategies, and those of others, will ultimately help ...
     

    Leading change in challenging times

    Peter Haydock, Owner, Organisation Science
    The current economic and business climate is presenting us with a set of new challenges as to how to lead organisations. Commentators indicate that the forecast and markets remain uncertain; compounded by dynamic world politics and economical impacts. Is this a dark cloud for leadership, or an...
     

  • Beyond Gatwick - the business travel survival course

    Simon Herrema, former Royal Bodyguard and Training Director, Bright Eagle Training
    When you travel overseas, how ready are you for the worst that could happen? If your work takes you to Eastern Europe, the Middle East, Africa, India, South America – in fact pretty much anywhere, then this presentation is for you. Royal Bodyguard Simon Herrema will give you life saving ...
     

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