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Best wishes for 2012


January 2012 |
Our very best wishes for 2012, in what looks like being a tough year.
 
Here at Richmond, sales are running just ahead of last year but no more than that, reflecting the cautious approach being taken by many of our customers.
 
Having said that, the majority of our events are growing again and I believe our portfolio of events continues to offer real value to those companies prepared to invest in winning new business.

Take a look at the audiences to which we can offer you access www.richmondevents.com/Find-Your-Audience.aspx 

We can offer many testimonials and third party recommendations about Richmond Events. One of the most recent comes from Denys Shortt who runs DCS Europe and Enable Software. 
 
Attending our Events is one of his “Seven tips to sell more in 2012.” 

"Attend one-to-one sales events. Exhibitions do not work for us. We have blown probably £60k on trade exhibitions and we found that most of the visitors are not serious buyers. We do not do them any more. Where we do win is at one-to-one sales events (see Richmond Events, for example – it’s a bit like speed dating for business and you can make 80 business contacts in three days)."

Denys Shortt's seven tips to sell more in 2012

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EU Can the ECB offer a quick fix for the crisis in 2012?, Patrick Allen, Head of News, EMEA, CNBC


January 2012 |

In 2011 investors had a lot to worry about. The euro zone crisis, credit rating downgrades, slowing growth, crisis in North Africa and the tragic nuclear and natural disasters which hit Japan all led to a relentless 12 months of market  volatility.
 
Those returning to work this morning are wondering whether the volatility continues and whether the euro zone debt crisis will continue to drive it.
 
It remains to be seen if the euro zone and its policy makers can find a meaningful solution to a crisis which has taken down governments, driven borrowing costs to unsustainable levels in the euro zone’s periphery and reignited fears of a banking crisis.
 
Having given a boost to market confidence in December by pumping nearly half a trillion euros into the banking system while snapping up billions of euros worth of peripheral bonds in the secondary market, Mario Draghi, the President of the European Central Bank, gave the market some breathing space over the holiday season.
 
The ECB intervention has helped ease market tensions, lowering borrowing costs for Spain and Italy while helping to boost stocks in the last few weeks of the year.
 
The question facing investors in 2012 is whether the ECB – by offering cheap money in return for risky assets held by the banks and buying up Spanish and Italian bonds in the secondary market - offers the beginning of a lasting solution to the debt crisis or it has simply put a plaster on things for a couple of weeks.
 
Billions of euros worth of debt from the banks and euro zone governments need to be refinanced over the first few months of the year and Draghi himself said in December this will bring things to a head.
 
“The pressure that bond markets will be experiencing is really very, very significant if not unprecedented,” said the ECB boss. The action he took to restore calm in December has helped, but it is very difficult to say whether the central bank will save the day. 
 
“The outcomes here are binary: we could see a worst-case scenario of a collapse of the euro zone and a severe credit crunch, but also a world in which the ECB starts large-scale quantitative easing and Germany agrees to issue [joint euro zone] Eurobonds,” Garry Evans, the chief global equity strategist at HSBC wrote in a research note on Tuesday.

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UK In opposition no-one can hear you scream, David Smith, Economics Editor, The Sunday Times


January 2012 |

There is a rule of thumb in politics, succinctly expressed by Sir Mervyn King last year in what was supposed to be an off the record conversation with a visiting economist. Governments which impose prolonged economic pain can expect to get short shrift from voters.

The Bank of England Governor, indeed, went so far as to suggest that any party that took steps to cure Britain’s enormous budget deficit, and put the public finances back on a sustainable path, could expect to be out of power for a generation.


He may end up being right, which given that we have a coalition government would be bad news for two parties rather than the usual one and very good news for Labour. So far, however, it is not happening.
 
2011 was a year of big fiscal tightening in Britain, starting with the increase in VAT early in January and continuing with higher National Insurance bills and the beginning of the really big squeeze on spending.
 
2011 was also a year of economic disappointment. The economy, having been expected to record as decent but unspectacular expansion of just over 2%, struggled to grow by 1%. Figures for the fourth quarter of the year are not yet out but are expected to show barely any growth at all, with some economists saying the economy may already have embarked on a mild double-dip. Unemployment, having held steady at about 2.5 million for two years, started to rise strongly from the summer.
 
The economy, in other words, has gone the way many of the fiscal critics said it would. Squeeze too hard, they said, and the government would kill the recovery.
 


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UK Leadership - the latest UK business panel research results


January 2012 |
Almost 75% of the panel feel they are good leaders and 13% are prepared to claim they are excellent! 
 
IT are the most are most bullish about their leadership abilities, followed by Marketing and Finance.
 
100% are honest enough to admit their leadership skills can be improved, be it slightly or significantly.

The majority of the panel feel their leadership style involves them supporting and developing their staff (we haven’t asked the staff).  The panel also feel they value input and seek commitment.

When asked where improvements can be made in terms of leadership, the most popular responses were relationship building with senior colleagues, followed by better communication skills and encouraging more innovation and creativity.
 
The majority of people have picked up their leadership skills from a combination of people they’ve worked for.  Only 10% say they acquired them from their current boss.

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It fair makes your head spin


January 2012 |
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The amount of conflicting business advice on offer every day does just that. 

So, here’s some from last week: ‘invest now to reap post recession rewards’; ‘smart companies hoard cash to survive the bad times’; ‘consumers set new sales records’; ‘consumers sit on their wallets’. ‘Deep discounting keeps tills ringing’; ‘deep discounting damages brands’. You pays your money and takes your choice is the habitual response, mostly from economic commentators who really haven’t much clue either, if the truth were known.
 
If the intelligent manager’s aim is to try to steer a middle course between putting up the shutters and investing at least something in new business generation, companies who have sampled Richmond Events’ unique mixture of multi-prospect appointment scheduling, together with intellectually challenging seminars and workshops report real business advantage.
 
And before you reply ‘you would say that, wouldn’t you?’, consider this: more than 50% of last year’s supplier customers rebooked for the corresponding event this year within less than 12 hours of the event shutting its doors. If you agree that no one’s throwing money around these days, that has to mean something, doesn’t it?
 
No more sales pitch: have a look at our website to find the right Richmond event for you.

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UK Social Media - that'll make your head spin too


January 2012 |


Which of the following propositions cannot be gainsaid?

  • Social media investment reduces your overall spend’.
  • ‘Social media offers you opportunities to connect with thousands of new customers’.
  • ‘If you’re not using social media, you’re probably going backwards’.
  • ‘Social media reach parts of the customer spectrum other media…blah, blah, blah’.
Even the bemused manager will say that none is carved in stone, but none is not complete rubbish either. But which is which?

Digital marketing folk can clear their heads and find a star to steer by through the digital soup at Richmond’s Digital Marketing Forum, at Heythrop Park on 14th March, where a couple of genuine no-nonsense experts with heads firmly screwed on will winnow real wheat from worthless chaff.

For further information please contact Emma Doniger or Neil Tait


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