Which of the following propositions cannot be gainsaid?

• Social media investment reduces your overall spend’.
• ‘Social media offers you opportunities to connect with thousands of new customers’.
• ‘If you’re not using social media, you’re probably going backwards’.
• ‘Social media reach parts of the customer spectrum other media…blah, blah, blah’.

Even the bemused manager will say that none is carved in stone, but none is not complete rubbish either. But which is which?

Digital marketing folk can clear their heads and find a star to steer by through the digital soup at Richmond’s Digital Marketing Forum, at Heythrop Park on 14th March, where a couple of genuine no-nonsense experts with heads firmly screwed on will winnow real wheat from worthless chaff.

For further information please contact Emma Doniger or Neil Tait.