A highly experienced marketer, Peter spent many years working with the likes of British Airways and Coca Cola, Microsoft and M&S, Virgin and Vodafone. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, partner of strategic innovation firm The Foundation, managing director of Brand Finance, was Managing Consultant for marketing and strategy at PA Consulting Group, and was a strategic marketer with British Airways.
His previous bestselling books include Marketing Genius (about customers, brands and innovation – and currently being translated into 25 languages.) and The Complete CEO. Additionally, Customer Genius was published in 2009 and Creative Genius will be published in mid-2010.
Recently described as "one of the most interesting new business thinkers" by Business Strategy Review, Peter will be conducting both a marketing strategy seminar and hands-on workshops, exclusively to attendees of The Marketing Forum.
Be sure to contact Chris Williams cewilliams@richmondevents.com if you would like to secure your place now.
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Posted:
Thursday 04 March 2010 @ 12:13 PM